1. You are following over 1000 users, have less than 50 followers, and zero updates
You either new to Twitter and pathetically attempting to gain as many followers as possible, or you are using an app that automatically follows and unfollows people. Either way, you are not worth my time.
2. You have no user avatar
If we are going to built a Twitter relationship, I want to see you, your brand, or something that tells me more about you. If you cannot take the time to upload an image, I am not going to take the time to follow you.
3. You have no location, website, or bio listed
These fields take a matter of seconds to populate, so take those few second to put something worthwhile. These fields give Twitter users a snapshot of who you are and what you have to offer and if they are blank, you seem lazy and present yourself as someone without a thing to offer me or any other Twitter user.
4. Your updates are only pushing your own service or product
Unless your product really is as amazing as you are purporting, no Twitter user is going to begin or continue following you if all you are offering is how great of an offer you have for us.
5. Your listed 'website' is a MySpace profile
It does not take much effort to establish a web presence that comes across as thoughtful, genuine, and appears to create an online community that is based on the content it has to offer. MySpace at this point is only used by teenagers and musicians. Unless you are one of these, get with the program and build yourself a more mature and sincere web presence. Come on, the least you could do is make a Facebook page, right?
6. Your following me and my return follow result in a DM that has any variation of "Thx for the follow! How can I help you [fill in the blank]?"
If you are going to use a Twitter app that sends out an automatic direct message to new followers, at least take the time to craft something engaging or witty. Go beyond the 'click my crap' direct message. Otherwise, you are insulting my intelligence because I able to read all about how you can help me [fill in the blank] by consulting your stream, bio, and website.
7. Your profile includes reference to yourself as "expert"
If you are an expert, I will be able to tell from your tweets. If you claim to be one and have an app automatically posting for you or only have a couple relevant or insightful tweets, you lose all credibility and instantly become someone I do not care to follow.
8. Your Twitter stream contains any belligerent arguing
Intelligent debate, fine. Unintelligible ranting or a lack of respect for the opinions of others is a turn off for most users. It's pretty simple, unless someone agrees with you wholeheartedly (which almost never happens, no matter what your opinion), no one is going to want to follow you and read your rants.
9. Your updates make any reference to a "need to achieve more followers"
This is not a popularity contest. If your tweets are worthwhile, you will gain followers. If you have to beg for followers, you don't deserve any.
10. You do not actively engage your Twitter followers
If you are not taking the time to engage or interact with the users that have chosen to follow you, there is no reason for me to follow you. You clearly have nothing to offer the Twitterverse.
Just remember, we all make mistakes from time to time, especially if we are new to something. That being said, most everyone is guilty of a follower fail at some point or another, just make sure they are kept to a minimum...a tiny, insignificant minimum.
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