According to an article on Mashable 31 billion (billion!) web videos were viewed in November 2009 (remember way back then? SMA was just getting started!). Anyway, those 31 billion videos were viewed by 170 millions US internet users. Crazy right?
So what do these numbers that remind us of bailout loans mean for social media? It means that YouTube (serving 99% of Google's views) is the place on the internet to get your video noticed. If you are going create do video content to increase your brand awareness or for SEO purposes, upload it and promote it via YouTube. Web video is getting bigger and bigger, and continues to grow as more and more companies and attention-seeking, wannabe reality TV stars post videos in hopes of having their content go viral. It is a great way to get noticed and to increase your online presence.
On that note, the greatest advice I could offer you is to keep it short and sweet, and the funnier the better! Mashable's article also states: "The average video length -- four minutes -- is still quite low."
Of course it is! And web videos will only get shorter because we are in the YouTube generation. Thanks to the wonderful world of YouTube, our attention spans have gotten much shorter. After 4-5 minutes, we are no longer entertained and we move on to the next video. In another year or two, our attention spans will be so short, we will give a video 30 seconds and, unless it completely blows our mind, we will find something new to watch.
So I will say once again, keep your videos short and sweet. Be entertain from the onset, or you will loose your viewer before you even get to the point.
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