How Small Companies Can Engage Reporters Using Social Media (Blog)

Welcome to Part II of Social Media Solutions' "How Small Companies Can Engage Reporters Using Social Media" Series...Be sure to check out Part I of the series about Public Relations strategies for your small business.  And for today's topic: Blogging!

I know I have said this before, but it is worth repeating...a thousand times: THE FASTEST AND EASIEST WAY FOR SMALL BUSINESSES TO BREAK INTO SOCIAL MEDIA IS THROUGH BLOGGING!

Okay, sorry for the caps lock, but this is a very important point.  Every small business that hopes to begin a social media campaign should start a blog.  And why wouldn't you?  It's free PR!

Use your blog to post relevant information about your company, your products, the category in which you operate, or industry news.  The blog is for smaller announcements that don't require a press release but are worthy of being published.  Your blog should offer both reporters, customers, and the general public a more informal and personal voice from your company.  Use the blog to talk to your customers, offer them news and incentives for staying to date on your posts, and encourage them to comment and communicate with you through the blog.

Also, a blog is best hosted on your main site, but if this is not possible, there are many free solutions out there.  Just be sure to link to the blog on your homepage and always always promote your blog posts with Facebook and Twitter!  See?  Facebook and Twitter content without any added effort...feeling pretty social media savvy yet?

As always, if you have any questions, feel free to use the Contact Travis form at the top of this page, email me at travis@travishodges.net.