Spotlight: Drum Marketing

Maximizing resources. Connecting with customers. Interacting with the media. These are some of the challenges facing companies today. Drum Marketing is a unique network of PR and Marketing executives that have joined forces to provide clients with innovative, high quality PR & marketing deliverables.
Our seasoned consultants come from the world's top agencies.

Drum Marketing is an innovative marketing and public relations consulting group based in New York. Drum's unique approach to marketing and public relations caters to startup companies penetrating the market, and to established businesses who simply want to avoid lengthy commitments and monthly retainers. 

Through an extensive network of freelance writers, designers and PR practitioners, Drum offers a wide array of marketing and public relations solutions that complement its clients' sales and business development platforms. 

Drum Marketing includes an expert network made up of communications specialists from all aspects of the public relations, marketing and advertising fields. The members of this network are individuals who help Drum offer just the right team to serve their clients' needs.

Happy Social Media Day!

Social media has come a very long way in a short amount of time, so it's time to celebrate!  Social networks have revolutionized the way we communicate and interact online with our friends and families as well as our favorite brands and celebrities.

In honor of Social Media Day, I am asking you to post a comment with any question you may have.  I will answer any question you have, so don't be afraid to ask!

If You're Using Social Media, You're Doing It Wrong

If you or your company is using social media to communicate with customers, clients, or other professionals,

• You are following way too many people on Twitter
• You have added people on LinkedIn that you don't know very well
• You have ads on your blog
• You don't allow comments on your blog
• Your blog posts are too short / too long
• You are using partial RSS feeds
• You have cursed or sworn online
• You shoot long videos and never edit
• You don't follow people back on Twitter
• You aren't using APIs
• You are using APIs
• You push the same updates across all platforms
• You don't use Creative Commons

You are doing it all wrong!  We are all doing it all wrong.  We each are doing it our own way and it doesn't match our conception of what works best.  But that's life, and we will all get there somehow.

BC Proclaims June 30 to be Social Media Day

The capital city of British Columbia, Victoria, has officially declaired June 30th Social Media Day.

Here is a photo of the signed proclamation:

What will you do to celebrate?

Facebook Becoming a Prime Source in Divorce Courts

According to a report from the Associated Press, social networks are  new favorite source of evidence for divorce attorneys.  Forget proposing on Twitter or updated your Facebook status at the altar, when things turn sour, you had better unfriend that person you were "in a relationship with" on your profile.

There have been cases where parents have lost custody because they were playing FarmVille while they claimed to be spending time with their children.  The American Academy of Matrimonial Lawyers says about 81% of its members have either dealt with or used evidence from social media sources.  In fact, judges are allowing social media evidence in court proceedings because the over-sharing occurring on social networks provides a wealth of information about our dating habits, party habits, attitudes, and financial status.

What do you think?  Should social media evidence be allowed in court?  Whatever you think, people should be more careful about what they are posting online and with whom they are sharing their social accounts.