Trends in Social Media: Location, Location, Location

Twitter allows location based tweets, and allows searching by location. Facebook has announced intentions to support location information. Mobile social media apps such as Foursquare and Gowalla are becoming popular for letting others know your whereabouts. And Google has been using location information to personalize your search experience for some time now.

This trend toward an emphasis on location is great news for businesses as many are catered to local clientele. Small businesses should look into adding themselves to these services and offering discounts to customers that 'check in' most often.