Due to the trend towards location based social media and mobile interaction, advertisers are trying their best to take advantage of this new ability to reach consumers at the most critical moment: the moment they make an in-store purchase.Major players such as Google and Apple are creating mobile ad agencies and many applications now include mobile ads. Small businesses should monitor this trend as it progresses, and get in on the ground floor of advertising to their customers when it is most relevant, when they are in or near your location.
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